When brands enter the retail sales channel, they must adhere to the rules and requirements set by the channel. Retail channels strive to make products stand out by showcasing unique characteristics and achieving optimal display effects. Standing out among similar products and stimulating consumer purchases is the first hurdle in successful product sales.
Case Study: “Tang Zong Chopsticks” and Custom Display Solutions
In the crowded market of chopsticks with various types and materials, brand recognition is rare among consumers. The creative design team at “Tang Zong Chopsticks” tackled this challenge head-on.
After several weeks of collaboration and multiple revisions, the creative stack display design was finalized. The top of the stack display features a double-sided header design, composed of 12 layers intricately carved and assembled from six layers of materials on each side. The layered effect creates a visually appealing display, with dancers seemingly dancing among green mountains and clear waters. The use of various visual design structures, such as the sculpted edges on the front and symmetric trapezoidal design on the sides, adds an aesthetic charm to the display.
To maximize the display space, a “mountain with hidden treasures” design was incorporated. The mountaintop serves as an area for IP and brand display, while the hollowed-out mountain accommodates product placement, effectively utilizing the space without compromising the overall visual appeal.
Results and Impact:
According to incomplete statistics, offline stores that deployed the “Tang Zong Chopsticks” creative stack display witnessed a sales increase of at least 20% compared to stores without the display.
The stunning presentation of this creative display not only impressed consumers but also caught the attention of competitors. It further solidified the brand image of “Tang Zong Chopsticks” as one that pursues excellent quality, promotes environmental consciousness, and embraces Chinese culture in the minds of consumers.
Case Study: “Kailerdele” and Custom Display Solutions
“Kailerdele,” one of the most influential Chinese brands in the maternal and child products industry, also adopted custom display solutions.
Their diaper product line, characterized by playful designs and a windmill-themed playground scene, stands out prominently in the store environment. The eye-catching display immediately captures the attention of potential customers from a distance, eliminating the need for excessive sales pitches. With the popularity of immersive shopping experiences, the traditional noisy sales approach has become less effective. This is where custom display solutions prove beneficial.
The use of various display forms, including stack displays, side panel racks, promotional shelves, diaper model hangings, and trial display boxes, effectively conveys the brand’s image as a trustworthy choice for mothers.
Implementation and Practicality:
Over 80% of offline stores that deployed the new display materials reported increased consumer attraction and a significant rise in engagement.
The versatility of the display options allows stores to adapt the combinations according to their available space. Larger stores can opt for a complete set, while smaller stores can choose combinations of two side panel racks and smaller display materials. The design of the promotional shelves allows for easy disassembly, convenient portability, and reuse at multiple locations, enhancing the effectiveness of field promotions.
Conclusion:
With the rise of new consumer brands in China, accurately capturing the preferences and needs of the new consumer demographic has become crucial. The trend towards youthful and personalized branding necessitates a strong emphasis on displaying the brand’s tone and cultural appeal. Personalized custom packaging display solutions have emerged as a vital marketing strategy that brand owners must prioritize.
